But it goes deeper than that. What Pinterest has created — almost unintentionally — is a database of things in the world that matter to human beings. While Google crunches numbers to figure out what's relevant, Pinterest's human users define what is relevant for a given topic. And because of that, they could become a legitimate competitor to Google, the world's most valuable Internet company.
Pinterest has always confounded me. I want to use the service. Its unique blend of aesthetics, utility, and experience makes it a pleasure to use... but I've never really known what to use it for. I've gone back and forth on this issue a few times.
So what is it that's so appealing about the site? And what does it mean for the future of Pinterest? Alexis Madrigal may have nailed it.
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