My contention is that Pinterest is one of the four ways that people find things on the Internet. The default, of course, is Googling (or—fine, Microsoft—Binging). For real-time searches, there is Twitter. For people or entities, there’s Facebook. But if what you want to find are things, objects, then Pinterest is the way to go.
After Alexis Madrigal stumbled upon the idea of Pinterest as a "database of intentions," he sat down with the co-founder of Pinterest, Evan Sharp.
Interestingly, the very vagueness that has left me wanting a use case for Pinterest is what Sharp breaks down as the pivotal component from which everything else is built ("ideas," "discovery," etc.). That slipperiness leads to a very intriguing idea: Pinterest has the potential to change search.
Read What is Pinterest? A Database of Intentions now or [save it for later](http://www.instapaper.com/hello2?url=http://www.theatlantic.com/technology/archive/2014/07/what-is-pinterest-a-database-of-intentions/375365/&title=What is Pinterest? A Database of Intentions&description=What is Pinterest? A Database of Intentions).