It’s not marked as advertorial, but it is. You are being sold to and lied to even more often than you realize, and by even the most established and credible of publications. The media outlets you trust are under such (self-imposed) pressure to serve up more and more content that they’ve turned their sites into promotional platforms.
Fact: the web runs on content.
Fact: content is an entirely different beast than journalism.
We tend to think we can tell the difference between the two, but are the lines being blurred ever-so-subtly? Amy Westervelt thinks so.
Which is why she's getting out of the content business. On Medium, she explains why.
Read Content Used to be King. Now it's the Joker on Medium or save it for later.