All of these features sound like great, logical ways to extend both companies' platforms, since you can often assume that someone using an Apple phone will be using an Apple computer. They're also going to make it harder than ever for you to extricate yourself from a given company's ecosystem once you've become embedded in it.
In news that will surprise no one, Apple and Google are building evermore proprietary products. The recent announcements of integration between each company's phones and their desktop counterparts are technologically brilliant (if iterative), but also a little abhorrent in ethical terms. Each is an attempt to further lock us into an ecosystem. And the trend is picking up steam.
Business plans like these are precisely why decentralization has become the topic du jour of the underbelly of the web.
As I said, today's read is not exactly breaking news, but it can serve as a simple reminder of where the tide is taking us. When you consider new gadgets, or even a new email client, it's increasingly important to consider the ecosystem you're breaking into.
Because it may prove quite difficult to find your way out.