Unfortunately, the reality is that massive quasi-monopolies control a large part of that [internet] universe, and their self-interested choices and black-box algorithms shape and in some cases define what we see, what we can search for and what we can buy.
Holding companies accountable for their actions, ironically, was easier before the internet. True, we affect the bottom line of internet-based companies directly through the mere tapping of our keyboards, but we don't see the effect of our actions. It's easy, then, to go about our daily online lives with little or no thought to the impact of all that tapping.
So it helps to simply be aware, which is the spirit Mathew Ingram's latest piece for Gigaom embodies. Google, Amazon, and Facebook have all engaged in questionable corporate behavior this past week, and the wide web should be made aware of it.
Corporate malfeasance may be less visible on the web, but that doesn't mean it should go unnoticed.